Jungle Warfare (Christian Sales) in Review

Derek Ouellette —  August 17, 2010

Jungle Warfare
A Basic Field Manual for Christians in Sales
By Christopher A. Cunningham

3 ½ Stars

Have you considered a career in sales? Look out! I can promise you – from firsthand experience – there are landmines hidden around nearly every bend, and given the nature of sales, you are almost always entering enemy territory.

As marketing manager for a Christian retail store, I can testify to the jungle like environment of sales. Sometimes there may be a conviction about sale approaches, sale targets, and sale strategies. Am I functioning with the utmost integrity? How would Jesus approach sales if he were in my shoes? Why do I feel like I am under attack all the time? Who is the enemy? Sales (especially Christian sales) feels like Guerrilla warfare.

Christopher Cunningham is a Christian sales professional who, years after inheriting his granddad’s Basic Field Manual on Jungle Warfare (dated December 15, 1941), and rediscovering it, found that it was filled with anecdotes to help Christians in sales navigate the competitive market. He invites the reader on a 22-day devotion-like adventure through the Jungle of the sales industry with his grandfathers’ journal as a guide. Each day quotes a section from his granddad’s journal, a bible verse, a battle plan, prayer, and a place to record your own reflections and prayers.

I appreciate what Cunningham has to offer here, gleaning great spiritual truths from a very practical source of a bygone era and applying it in a very practical way to contemporary sales. I think that if you are in ministry and sales and are looking for a new book to pick up, this is the one.

(Disclaimer: Jungle Warfare was provided by Thomas Nelson via Booksneeze for the purpose of this review.)

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Derek Ouellette

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a husband, new dad, speaker, writer, christian. see my profile here.